About Us

PrimeTime Timing is a sports technology company.

PrimeTime Timing was founded in 2003 by Sean Gavigan. PrimeTime Timing is a full service event & race management company providing customized timing solutions to active-sport events. PrimeTime began with the goal of applying the latest in sports timing technology to all levels of events. PrimeTime works with over 500 events annually providing a range of services, including custom timing software and solutions, online registration and scoreboard display services. In addition to the headquarters office in Milwaukee Wisconsin, PrimeTime has satellite offices in Wisconsin Rapids WI, Menomonie WI and River Falls WI. In January 2015, PrimeTime brought on Cody Branch who founded Branch Sports Technology in 2012. With experience in photo finish and results databases dating back to 2001 PTT can provide a high level of service for your track & field meet, cross country race, road race or other data oriented event.

Branch worked with the high profile Flash Results timing group from 2007 to 2012. During his time at Flash Results Cody gained valuable experience at high level events including US National Championships, NCAA Championships, Pan American Games and the US Olympic Trials.

PTT not only has experience with photo finish operation but also the backend database results also. With its customizable scoring platform PTT can provide scoring and results for any kind of event as well as television interfaces, scoreboard integration, social media integration and real-time web results.

Currently PTT utilizes track & field scoring programs allowing it to customize outputs for any type of scoreboard, output results to television production companies or webcasts, customize printed and web results and provide a Commentator Information System for in stadium announcers and broadcast companies.

News Articles
Bringing Fans Out Of The Dark by Brett Hoover
At long last, parity in presentation for the field events by Rich Perelman

Our Services

Photo Finish Cameras
Photo finish cameras record official times with accuracy of up to 1/10000th of a second. The camera provides a digital photofinish image that can be reviewed by the official timer to determine race results.

RFID Transponders
Road races and cross country events often use RFID transponders to get results for the races. This allows the results to be calculated immediately once the athlete crosses the finish line. RFID technology also lets you get intermediate times for the participants.

Positioning Systems
Positioning systems allow you to track an object at all times using both local and global transmitters. With this option you can track and get intermediate times, distance from the leader, and lots of other information in real-time from a race that could take place anywhere.

PTT provides live internet results and standings for all of the events it times. Race by race, jump by jump, we can display the current events results in real-time on the web with our scoring platform.

PTT can provide a scoreboard interface for any kind of event and a large number of different scoreboard brands.

We specialize in pushing real-time data to video boards or results displays in an attractive and presentable format. Information can be customized to fit the event and can also incorporate logos and photographs.

We can collect data from an existing scoring system or create a program to output the results and standings to the scoreboard based on the event specifications.

PTT can provide a broadcast interface via compatible data files, video signal, or direct interface.

Working with graphics providers for television networks we have come up with a data protocol allowing results to interface directly with the broadcast on-screen graphics.

We also have the capability to provide the data via a high definition video signal or direct interface into popular streaming boxes like the Newtek Tricaster.

PTT provides a Commentator Information System for in-stadium announcers and broadcast production.

CIS allows you to follow events with attempt by attempt updates in field events and live updates for track events. Rankings are compiled and updated in real-time allowing the announcer to keep track of numerous events that are happening simultaneously.

This is best practiced in track & field competitor but can also be modified for other events needing data services.

PTT can program customized scoring systems into their results system for special events.

Highlight Events

  • 2015 & 2016 Prefontaine Classic
  • Life Time Fitness Chicago Triathlon
  • American Birkebeiner Ski Race
  • Olympic Trials Track & Field
  • Olympic Trials Marathon
  • USA Track & Field Championships
  • NCAA Division I Championships
  • NCAA Division II Championships
  • NCAA Division III Championships
  • SEC Championships
  • Big 10 Championships
  • WIAA State Championships
  • Arkansas State HS Championships